Founder, CEO, Creative Director
Business Development Lead, Community Operations Personnel
Caleb Selase Sam
Technology Team Lead
Our primary mission is to combat plastic pollution to improve environmental health, eradicate pollution-related Non-Communicable Diseases (NCDs), and empower communities so that they may thrive. Our secondary mission is to accelerate the world’s transition to a Circular Economy. We aim to do so by utilizing technology to upcycle waste materials and manufacture eco-friendly products while also providing quality education that yields sustainable leaders across global communities.